Travel Manitoba Tourism Conference

Conference Program

You can download a PDF of the conference program here.

Monday, September 10, 2012

9:30 - 10:20 AM Registration
11th Floor Foyer
10:30 - 11:15 AM Travel Manitoba Welcome - Travel Manitoba CEO Colin Ferguson
Ambassador A - 11th Floor
11:15 - 12:00 AM Keynote Speech – Greg Klassen Canadian Tourism Commission (CTC)
Ambassador A – 11th Floor
12:00 - 12:45 PM Networking Lunch
Ambassador A – 11th Floor
1:00 - 4:00 PM EQ and Travel Manitoba - An Introduction
Ambassador B – 11th Floor

This session will provide the learner with a thorough understanding of the Explorer Quotient and how it can be applied to the participant’s experience offer. Participants will be led through the discovery and investigation of social and travel values, the basic building blocks of EQ. Based on this, participants will apply this knowledge to their own product and experience offer, determining their best EQ customer based on the nature and character of their product. Participants with develop a high level plan outlining product and promotion enhancements, inspired by the module. The content of this workshop is a prerequisite to enrolment in the next two modules.

5:30 - 6:30 PM Finalists Reception
Terrace West – 13th Floor
6:30 - 7:00 PM Cocktail Reception
Ambassador A - 11th Floor
7:00 - 9:30 PM Manitoba Tourism Awards Ceremony and Gala Dinner
Ambassador A – 11th Floor

Tuesday, September 11, 2012

8:00 - 8:45 AM Breakfast Keynote - Kim Matthews, Director Marketing and Sales, Culture, Tourism and Healthy Living, New Brunswick
Ambassador A – 11th Floor
9:15 - 12:15 PM Marketing Experiences with EQ
Ambassador H – 12th Floor

This session will focus on helping participants assess and identify enhancements that can be made to their business’ marketing campaigns, based on a thorough understanding of the Explorer Quotient and the art of building experiences. Participants will understand how to use EQ to appropriately position their experience in terms of promotions, pricing and creative development to increase their effectiveness in reaching and influencing target markets.

12:30 - 2:00 PM Lunch - Travel Manitoba Partnership Rollout

Travel Manitoba as a Crown Corporation continues to develop partnership programs in the High Volume and High Yield markets that allow our partners to be part of a subsidized marketing program that expands your budgets and reach.

Please join us for the 2013 partnership roll-out. As in the past we have identified new unique opportunities at reasonable prices that will help you expand your marketing reach.


Canadian Tourism Commission

Manitoba Lotteries

Calm Air

Radisson Winnipeg

McKim Cringan George