On behalf of Travel Manitoba, I invite you to be a part of the 2012 Manitoba Tourism Conference, two days full of unique opportunities to expand both your knowledge and your network with other tourism professionals.
Travel Manitoba recently invested in the Canadian Tourism Commission's innovative market segmentation tool, the Explorer Quotient (EQ) program. The data hones in on why travelers make certain travel decisions and why they seek out different types of tourism experiences. The EQ data delves deep into the "why" of how people make their travel decisions based on personal beliefs, social values and worldview.
At this year's conference, we want to bring you very specific training sessions to help you understand how you can use EQ . We'll also focus on how to leverage the marketing efforts of the Canadian Tourism Commission and Travel Manitoba to increase the exposure of Manitoba in our marketing campaigns. You will leave with a solid understanding of how to use EQ to position your experience offer in terms of promotions, pricing and creative development, increasing effectiveness and influencing target markets.
We also want to help you make the most your time away from the office, allowing for some networking and of course, some fun! The event includes the 14th annual Manitoba Tourism Awards Gala and Travel Manitoba's Partnership Opportunities Rollout.
Be a part of this fantastic event and learn how this exclusive information can revolutionize both your business and our provincial tourism industry. We look forward to seeing you this fall!
President & CEO